How you can increase and sustain organic revenue and profit growth...whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
Make consumers and customers the boss, not the CEO or the management team
Innovate to grow a mature business
Develop higher growth, higher margin businesses
Create new customers and new markets
Revitalize a business model
Reach outside your own business and tap into the abundant brainpower and creativity of the world
Integrate innovation into the mainstream of your managerial decision making
Manage risk
Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.
Management guru Ram Charan teams up with Procter & Gamble's legendary CEO, A.G. Lafley, to explain the importance of innovation in today's challenging business climate. Marc Cashman's relaxed interpretation holds the listener's attention and captures every idea in this seminal program. He does it with his crisp documentary-style voice and intellectual engagement, rather than vocal showmanship. The authors say that successful innovations are the result of organic social support as well as accounting projections and engineering algorithms. Fascinating stories from P&G and other well-known companies prove the main principle--that customer-driven innovation is essential to higher margins and sustained market growth. Lafley's insider strategies and Ram Charan's razor-sharp abstractions are a winning combination in this powerful audio. T.W. (c) AudioFile 2008, Portland, Maine
The Economist...
"A. G. Lafley has made Procter & Gamble great again."
BusinessWeek...
"Of all the firms on the 2007 ranking of the 'World's Most Innovative Companies,' few are more closely associated with today's innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation."
Fortune magazine...
"Lafley brought a whole lot of creativity and rigor to P&G's innovation process."
Chief Executive magazine...
"A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come."
U.S. News & World Report...
"The proof of Lafley's approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price."
Fortune magazine...
"Ram Charan is the most influential consultant alive."
Jack Welch...
"Ram has this rare ability to distill meaningful frommeaningless."
BusinessWeek...
"Among the world's most sought after CEO advisers."
Ivan Seidenberg, chairman and CEO of Verizon Communications...
"Ram Charan is my 'secret weapon' . . . constantly providing depth to issues, not just answers."
Dick Harrington, CEO of The Thomson Corporation...
"Ram Charan knows more about corporate America than anyone."
Digital Rights Information
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